We discovered creators brushing the unruly hair-like fibres on mango pits and raising them like pets. So instead of another beauty ad, we made the mango pit our influencer.

Using Pantene’s 3 Minute Miracle we transformed a mango pit’s wild hair into a bizarrely convincing product demo.

Because we thought: “If Pantene can do this for a mango pit, imagine what it can do for your hair!” This total reinvention of haircare influencer protocol created PetPit, our most absurd (and effective) influencer yet.

No filters. No humans. Just the type of impact no ad spend could ever buy – as it didn’t just advertise, it fueled endless mango pit influencer recreations and became a part of Gen Z culture.