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PANTENE

Allyson Felix Olympics

After Felix became pregnant in 2017, she was asked by Nike, one of her corporate sponsors, to take a 30% pay cut, later speaking out against how the athletic company treats pregnant athletes. She did not renew her contract with them at the end of 2017. Since then, she has elevated causes such as parental paid leave and the disproportionate Black maternal mortality rate.

Felix, her daughter and mother, join her in the ad as she shows the audience the defining moments of her life on and off the track, building off the women’s empowerment brand she has fostered the last four years.

Pantene celebrates everyone whose legacy is built on courage, strength and advocating for what is right.